WEPA planning takeover of Van Houtum and the Satino brand

WEPA Hygieneprodukte GmbH has concluded an agreement to purchase all of the shares in the Van Houtum Group Holding B.V. from the Netherlands.

WEPA planning takeover of Van Houtum and the Satino brand
Martin Krengel, Chairman of the WEPA Group.

The takeover is still awaiting approval from the competition authorities, which is expected in the next few weeks. The contracting parties have agreed not to disclose the purchase price.

At its Swalmen site in the Netherlands, Van Houtum’s 200 employees focus exclusively on the Away-From-Home (AFH) sector, generating a turnover of around € 60 million. The company’s Satino Black brand has established a leading position on the market for sustainable solutions in the recovered substance cycle.

Martin Krengel, Chairman of the WEPA Group, explains: “We are looking forward to being able to develop Van Houtum, an AFH specialist steeped in tradition, and the Satino Brand further within WEPA. The values of these family companies are very similar and the product ranges complement each another excellently. WEPA intends to strengthen the Satino brand and enhance the private label range in particular from the specialised AFH sites in Müschede, Piechowice and Swalmen and to offer solutions from a single source.”

Henk van Houtum, owner of Van Houtum, commented: “I am delighted that our family company is being put in such good hands.” The Managing Director of Van Houtum, Bas Gehlen, added: “I am convinced that the company Van Houtum and the Satino brand have better prospects as part of the WEPA Group than on their own.”

The WEPA Group is one of the three biggest providers on the European tissue market, with over 3,000 employees and a turnover of around € 1 billion. With the takeover, WEPA would also become a key player in the Away From Home (AFH) segment in Central Europe with a turnover of over € 180 million.


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